Facebook founder and Meta CEO Zuckerberg (left) and Tesla founder and CEO Musk. Recently, Elon Musk once again discussed his engagement with Meta CEO Mark Zuckerberg in Las Vegas and stated that he would broadcast the fighting scene live on his social media platform "X" (formerly Twitter). Zuckerberg's battle against Musk will be broadcast live on X, "Musk wrote in an article on the platform on August 6th." All profits will be donated to American veterans' charities. "However, Zuckerberg doesn't seem to want to give all the traffic to X. He mocked on his new social platform Thread," Shouldn't we use a more reliable platform to truly raise funds for charity
Although Musk and Zuckerberg have both posted content related to combat training on their respective social media platforms, it remains to be seen whether the "cage duel" will actually occur due to the uncertainty of the duel time. Is it the impulse of the two billionaires or an alternative marketing strategy behind this duel? Multiple foreign media have judged that perhaps both are involved.
The grandiose 'engagement'
According to the Associated Press, looking back at the beginning and end of the "cage fight" agreement between Musk and Zuckerberg, this farce began with Musk's response to a tweet on social media about Meta preparing to release a new Twitter competitor called Threads, sarcastically stating that the world is becoming "completely under Zack's control, with no other choice". Subsequently, a Twitter user jokingly warned Musk that Zuckerberg had practiced jujitsu. Musk immediately said, "If he dares, I am willing to have a cage game with him
The next day, Zuckerberg expressed his willingness and the two had a serious meeting on the matter under the leadership of Dana White, the chairman of the Ultimate Fighter Championships. Musk later stated in an online discussion that this battle seemed 'likely to really happen'.
But in recent weeks, discussions about the duel between the two seem to have stalled. Zuckerberg also posted on his new social app Threads that he has proposed a showdown on August 26th. Although Musk posted on X stating that he was training "every day," Zuckerberg wrote in his reply, "I am ready... but he has not confirmed (the time) yet
The latest development is the discussion between the two people about live streaming platforms. The two tech tycoons take off their suits and engage in a battle in a cage, which is an absolute traffic password for any platform. According to the New York Times, after Musk unilaterally stated that he would face off on X Live, Zack Burke bluntly stated that this proposal did not seem cautious and suggested that both parties conduct live broadcasts on a "more reliable" platform that could directly raise funds for charitable organizations.
This seems to imply that Musk's X platform had recently encountered technical issues and malfunctions, including live streaming accidents between Musk and Florida Governor De Santis. De Santis chose to live stream on Twitter (now X) to announce his participation in the 2024 presidential election, but encountered a stumbling block during the live streaming process. The move, which was originally in line with the new era, was mocked as "unsuccessful" due to technical issues, which seems to prove that X still needs to overcome the pressure brought by the high traffic in the live stream on the software.
Behind the hustle and bustle
For most of the past decade, these two billionaires have been engaged in a game of ups and downs both professionally and personally. In recent months, this competition has continued unabated, and after witnessing the difficulties Musk faced when acquiring Twitter, Zuckerberg quickly launched the social platform Threads, which is a benchmark. Threads broke the record for the fastest downloads in history in its first week of launch, while Twitter's path to innovation was not smooth. After renaming the software to "X" and updating its icon, it was jokingly referred to by netizens as the contemporary "mojo dojo casa house" (a meme in the movie "Barbie" that describes an architecture that is built with seemingly advanced vocabulary but has no actual meaning), Musk's vision of building X into a "versatile software" has also been questioned.
The BBC commented that since Meta, which owns both Instagram and Facebook, launched Threads as an X platform competitor in early July, it has attracted over 100 million registrations within a few days, posing a significant threat to Musk's X platform. Since Musk took over X Company (then known as Twitter) and made a series of changes (such as forcing users to log in to view posts), he has also extensively fired company employees, causing the X platform to be repeatedly criticized by the public, which has to some extent led to a confrontation between the two.
Since Musk announced his takeover of Twitter in October 2022, many progressive users have been dissatisfied with policy shifts, technical issues, and the platform's tolerance for harassment and hate speech. Cable News Network (CNN) pointed out that Zuckerberg laid the foundation for the development of Threads due to his more progressive style, and many users saw it as a potential alternative to competitors. The application has achieved great initial success, which means that the trend of Twitter gradually turning right has caused many dissatisfaction.
The Associated Press article pointed out that it remains to be seen whether Musk and Zuckerberg will really compete in the Las Vegas arena. Especially Musk often posts information on X early without taking follow-up action. However, even if their 'cage duel' is just a joke, this kind of farce has attracted widespread attention.