Heinz Field name change explained Why Acrisure is the new name of Steelers stadium
The home of the Steelers has been known as Heinz Field for the last 21 years, but that will no longer be the case beginning in 2022.On Monday,
Mike Ditka Jersey the Steelers announced that they had that wouldn't go to Heinz. Instead, it went to a Michigan-basedinsurance company Acrisure.As such, Heinz Field will now become Acrisure Stadium. That left many Pittsburgh supporters who liked the Heinz Field name upset. Some players even weighed in, including legendary Steelers quarterback Ben Roethlisberger.I can't believe it, it doesn't seem right or real! Home will always be Heinz Field! I will never forget the last game, and all the amazing fans at FOREVER HEINZ! -- Ben.(Thanks to & for the great photos!) BigBen7.com (@_BigBen7) Many wondered why Heinz didn't renew its sponsorship with the Steelers and keep its name in place. The company explained shortly after the new stadium deal was done that it all boiled down to one thing: money.MORE: The Kraft Heinz Company addre sing their naming rights deal
Adam Shaheen Jersey with the Steelers. They explained that they couldn't justify paying as much for the rights as Acrisure was willing to shell out.While we worked diligently with the Steelers for several months around a new naming rights deal, they found a new partner willing to pay significantly more than we could justify.According to , Acrisure is paying more than $10 million a year to secure the Steelers' stadium naming rights. That could potentially quadruple the previous value of Heinz's investment, which averaged $2.85 million per year during their 21 years as the sponsor, per .As such, Kraft
Jonathan Bullard Jersey Heinz is stepping back from the sponsorship deal due to its cost. This choice despite being a multi-billion-dollar company.MORE: That said, Heinz a Pittsburgh company isn't ending its sponsorship of the Steelers entirely. They are going to be a "significant, long-term partner" for the organization and outlined some work that the company will do for the Pittsburgh community.While our name will no longer be on the stadium, Heinz will remain a significant, long-term sponsor of the
Roquan Smith Jersey Steelers and were excited to announce the details of our new partnership in the days ahead.Kraft Heinz is committed to its ongoing support of the Steelers and the Pittsburgh community, in a city that is
Akiem Hicks Jersey our co-headquarters. In addition to our partnership with the Steelers, we look forward to our continued support of organizations such as the Greater Pittsburgh Community Food Bank and Grow Pittsburgh, as well as sponsorship of events like Picklesburgh, among others.So, Heinz will still have a significant presence in Pittsburgh. It may just be a bit muted compared to when they had the stadium naming rights.