According to DigiTimes, the iPhone 15 Pro and iPhone 15 Pro Max will be at least $100-200 more expensive than the previous generation products.
As a comparison, the starting price of the iPhone 14 Pro is $999, while the starting price of the iPhone 14 Pro Max is $1099. According to DigiTimes, the price of the iPhone 15 Pro is between $1099 and $1199, while the price of the iPhone 15 Pro Max is between $1199 and $1299.

The standard model of iPhone 15 will also be equipped with the Lingdong Island feature, featuring a round and pill punched LTPS OLED screen. The iPhone 15 is 6.1 inches and the iPhone 15 Plus is 6.7 inches;The main camera of iPhone 15 and iPhone 15 Plus will be upgraded to 48 million pixels, and the image sensor size will be 1/1.5 inch (slightly smaller than the sensor size of iPhone 14 Pro, but the imaging quality will be much better than the 12 million pixels of iPhone 14);The iPhone 15 and iPhone 15 Plus will use a 4-nanometer process A16 chip (while the iPhone 14 will use a 5-nanometer A15 chip)