Neeraj Jha

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Proptech has recently emerged as an important resource for real estate practitioners because it increases operational efficiency, customer loyalty, sales, and simultaneously improves the transparency of transactions and management processes for clients. Real estate agents, brokers, and property managers are provided with the tools needed to automate many mundane tasks. These include sophisticated platforms for property searching, virtual reality goggles, photo capturing software, and photo sharing social networks.

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Proptech aids real estate owners in adopting green technologies. Property developers can use smart solutions such as sensor-based lighting and intelligent irrigation systems to help lower energy waste, while enabling their properties to be marketed as green assets. Furthermore, proptech enables the integration of renewable energy technologies into new construction projects, which enhances market perception and attracts environmentally friendly tenants.

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Proptech gives investors more than operational advantages. According to a MetaProp report, most top investors identify it as having the greatest growth potential. In addition, over half of real estate professionals say they use proptech compared to 66% last year.

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