Australia Jewellery Market: Trends, Growth, and Industry Insights (2024-2034)

Australia Jewellery Market Outlook

The Australia jewellery market size reached a valuation of USD 3.34 billion in 2024 and is poised for steady growth. The market is expected to expand at a compound annual growth rate (CAGR) of 2.76% between 2025 and 2034, reaching nearly USD 4.26 billion by 2034. This growth is driven by the increasing demand for high-quality jewellery, the growing preference for personalised jewellery, and the expansion of online retail channels. The rise of disposable income, especially in urban areas, and the increasing inclination towards fashion and luxury accessories are key factors that are boosting the jewellery market in Australia.

The jewellery industry in Australia is witnessing a shift towards online retail, with consumers increasingly preferring the convenience of purchasing jewellery from e-commerce platforms. Moreover, the market is also benefiting from the growing trends in sustainable and ethically sourced jewellery, as consumers are becoming more conscious about the environmental impact and social responsibility of their purchases.

Australia Jewellery Market Trends

The Australian jewellery market is evolving with various trends that cater to the changing preferences and demands of consumers. One of the most significant trends is the rising demand for custom and personalised jewellery. As consumers seek unique and one-of-a-kind pieces, jewellery brands are increasingly offering options for customization, such as engraved messages, birthstones, and custom designs.

Another notable trend is the growing popularity of sustainable jewellery. With increasing awareness about the environmental and social impacts of traditional mining, many consumers are shifting towards jewellery made from ethically sourced materials, such as recycled metals and conflict-free diamonds. This shift towards sustainability is influencing both the demand for jewellery and the practices of jewellery manufacturers.

Additionally, the increasing preference for luxury and high-end jewellery, including diamonds, platinum, and gold, is contributing to market growth. Consumers are willing to spend more on premium jewellery, particularly during special occasions like weddings, anniversaries, and milestones. The demand for branded and designer jewellery is also rising, driven by the influence of celebrities and social media.

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Australia Jewellery Market Growth

The Australia jewellery market is set for continued growth, driven by several factors, including changing consumer preferences, an increase in disposable income, and the growing importance of online shopping. The rise in the number of luxury buyers, especially in metropolitan areas, is one of the major growth drivers. Consumers are seeking high-quality and designer jewellery as a form of self-expression and as a way to signify their success.

The popularity of jewellery as a form of investment is also contributing to market growth. Precious metals and stones, such as gold and diamonds, are considered safe investments, particularly in times of economic uncertainty. As a result, consumers are increasingly viewing jewellery not just as a fashion accessory, but as a long-term asset.

The expansion of the e-commerce sector is also playing a significant role in the growth of the jewellery market. Online retail stores are becoming more popular, offering a wide range of products and the convenience of home delivery. The increasing number of digital platforms and social media marketing has allowed jewellery brands to reach a broader audience and offer a more personalised shopping experience.

Australia Jewellery Market Segmentation

The Australian jewellery market is segmented based on product type, material, end-use, distribution channel, and region. Here is a detailed breakdown of each segment:

Product Type:
- Necklace: Necklaces remain a popular product in the Australian jewellery market, with a wide variety of designs catering to different tastes. From simple pendants to extravagant statement pieces, necklaces are a staple in most jewellery collections.
- Bracelet: Bracelets, including bangles and cuffs, are increasingly popular among consumers. The trend for stacking multiple bracelets has contributed to the growing demand for this product category.
- Earring: Earrings are an essential accessory in the jewellery market, with consumers purchasing a range of styles from studs to hoops and dangly earrings for various occasions.
- Ring: Rings, especially engagement rings, wedding bands, and fashion rings, are major contributors to the market. The demand for diamond rings remains high, with consumers opting for custom-designed pieces.
- Others: This category includes other types of jewellery like brooches, anklets, and cufflinks, which are less common but still contribute to the overall market demand.
Material:
- Gold: Gold remains the most popular material in the Australian jewellery market due to its timeless appeal, investment value, and association with luxury. 22k, 18k, and 14k gold are commonly used in both high-end and everyday jewellery pieces.
- Diamond: Diamonds continue to be a symbol of luxury and commitment, particularly in engagement rings and other fine jewellery pieces. Their enduring appeal ensures consistent demand.
- Platinum: Platinum jewellery is highly sought after due to its rarity, durability, and status as a premium material. Many consumers opt for platinum rings and necklaces, especially for special occasions.
- Others: Other materials, such as silver, titanium, and gemstones, are also gaining popularity in the Australian jewellery market. These alternatives offer more affordable options while maintaining quality and aesthetic appeal.
End-Use:
- Women: The women’s segment accounts for the largest share of the jewellery market in Australia. Women’s jewellery is diverse, ranging from simple everyday wear to elaborate statement pieces and fine jewellery.
- Men: Men’s jewellery is gaining traction, with a growing demand for cufflinks, bracelets, and rings. The trend towards men’s jewellery is increasing, driven by changing fashion preferences.
- Children: Children’s jewellery, including small earrings and necklaces, also contributes to market demand. Parents often buy jewellery for special occasions, such as birthdays and religious ceremonies.
Distribution Channel:
- Offline Retail Stores: Brick-and-mortar retail stores remain a dominant distribution channel for jewellery in Australia. These stores offer the opportunity for customers to try on pieces and make informed purchase decisions.
- Online Retail Stores: The rise of online shopping has revolutionised the jewellery market. Consumers now have the option to browse and purchase jewellery from the comfort of their homes, often with the added convenience of home delivery and online promotions.
Region:
- New South Wales: As the most populous state in Australia, New South Wales accounts for a significant share of the jewellery market. The state’s large urban population and high income levels contribute to the market’s growth.
- Victoria: Victoria, particularly Melbourne, has a strong jewellery market, with a focus on luxury and designer jewellery. The state’s cosmopolitan culture and growing demand for high-end jewellery support this market.
- Queensland: Queensland has seen a rise in the popularity of gold and diamond jewellery, with a growing demand from both local and international tourists.
- Australian Capital Territory: The ACT’s jewellery market is smaller compared to other regions but is growing steadily, particularly in luxury and fine jewellery.
- Western Australia: Western Australia has a burgeoning jewellery market, particularly in Perth, where consumers are increasingly purchasing premium jewellery items.
- Others: Other regions, such as South Australia and Tasmania, also contribute to the overall market, although to a lesser extent.

Australia Jewellery Market Key Players

Several key players dominate the Australian jewellery market, including both established and emerging brands. These companies offer a range of jewellery products across various segments and are instrumental in shaping the market landscape. Some of the key market players include:

By Charlotte Pty Ltd.: Known for its delicate and minimalist jewellery designs, By Charlotte is a key player in the Australian jewellery market, offering products that cater to modern fashion trends.
Amber Sceats Pty Ltd.: Specialising in luxury jewellery with a focus on bold designs, Amber Sceats is a well-recognised brand in Australia’s high-end jewellery sector.
Christie Nicolaides: Offering contemporary jewellery that blends boldness with elegance, Christie Nicolaides has built a loyal customer base in Australia.
Bulgari Australia Pty Ltd.: The renowned luxury jewellery brand Bulgari continues to be a major player in the Australian market, offering high-end, luxury jewellery to affluent customers.
Gucci Australia Pty Ltd.: As a global luxury brand, Gucci offers premium jewellery collections that cater to fashion-conscious Australians seeking luxury and exclusivity.
Others: Other key players in the market include a mix of regional and international brands, each contributing to the growth and development of the Australian jewellery market.